| S. No. |
Paper Title |
Forum Published |
Authors |
| 1 |
Online Assignment – An Experiment |
The Journal of Technical Teachers Training Institute, Chennai |
K.V. Kannan |
| 2 |
Value Added Education |
The University News Journal dt. 26 May – 01 June, 2003 |
K.V. Kannan |
| 3 |
NUFgen Marketing |
The Spark Online Referred Journal – Marketing Column |
K.V. Kannan |
| 4 |
Quality Determinants of Higher Education |
The University News Journal dt. January 12 – 18, 2004 |
K.V. Kannan |
| 5 |
Role of IT in Services Sector |
The Faculty Column of indianmba.com dt. 28 January 2004 |
K.V. Kannan |
| 6 |
Market Potential for Private Life Insurance Companies |
The Faculty Column of indianmba.com dt. 18 March 2004 |
K.V. Kannan |
| 7 |
Competency Mapping (An immediate need for Indian Companies) |
The Faculty Column of indianmba.com dt. 1 May 2004 |
K.V. Kannan |
| 8 |
Credibility of Celebrity |
The Faculty Column of indianmba.com dt. 20 September 2004 |
K.V. Kannan |
| 9 |
SERVQUAL Perceptions of B-Schools |
The Faculty Column of indianmba.com dt.28 October 2005 |
K.V. Kannan |
| 10 |
Semi– celebs : Are they equivalent to Two-and-a-half celebs (in
Indian Advertising) |
Faculty Column of indianmba.com dt. 7 December 2005 |
K.V. Kannan |
| 11 |
Brand Preference for Fairness Creams |
The Faculty Column of indianmba.com dt. 3 July 2006 |
K.V. Kannan |
| 12 |
Fake Products in Rural Market |
International Seminar on Emerging Trends in Global Business: Challenges
and Opportunities for Developing Countries Conducted by P.R. Institute of
Management, Thanjavur |
K.V. Kannan |
| 13 |
Pollution Prevention
(Immediate Need for Corporates to sustain in the Global Business Environment) |
International Seminar on Emerging Trends in Global Business: Challenges
and Opportunities for Developing Countries Conducted by P.R. Institute of
Management, Thanjavur |
K.V. Kannan |
| 14 |
Environmental Management System (An Introduction to ISO 14000) |
International Seminar on Emerging Trends in Global Business: Challenges
and Opportunities for Developing Countries Conducted by P.R. Institute of
Management, Thanjavur |
K.V. Kannan |
| 15 |
Internal Marketing (The Emerging Trend in Services Sector) |
National Seminar on “Management in Transition”
Conducted by University of Madras and sponsored by UGC |
K.V. Kannan |
| 16 |
Quality Consciousness (The Real Asset for Indian Companies) |
“Total Quality Management” Conducted by Karpagam College of
Engineering, Coimbatore |
K.V. Kannan |
| 17 |
Supply Chain Management in Indian Pump Industry |
National Seminar on “IT Enabled Product Development Strategies”
Conducted by PSG College of Technology |
K.V. Kannan |
| 18 |
Customer Delight |
National Conference on Changing Trends in Management
Conducted by K.S.R. College of Arts & Science, Tiruchengode and Madras
Management Association, Chennai |
K.V. Kannan |
| 19 |
Customer Relationship Management (A Frame Work for Measuring the Level
of Relationship Maintained by Indian Companies with its Customers) |
National Seminar on Converging to Synergise – Tomorrow’s Dimensions:
Challenges, Opportunities and Strategies for India Conducted by School of
Management, Pondicherry University and
Co-sponsored by Confederation of Indian Industries (CII) |
K.V. Kannan |
| 20 |
Credibility of Celebrity |
Business Research Conference Conducted by PSG College of Technology, Coimbatore
Sponsored by AICTE, New Delhi |
K.V. Kannan |
| 21 |
Web Advertising (A New Media for Advertising in the E – Era) |
National Seminar on Emerging Trends in Advertising
and Salesmanship in the Global Era Conducted by The American College, Madurai |
K.V. Kannan |
| 22 |
Power to Produce an Effective Sales Management |
National Seminar on Emerging Trends in Advertising
and Salesmanship in the Global Era Conducted by The American College, Madurai |
K.V. Kannan |
| 23 |
Indian Price – International Quality
(The Current Trend in Indian Readymades) |
59th All India Textile Conference on Global Competitiveness – Indian
Perspectives Conducted by SSM College of Engineering & SSM Institute
of Textile Technology, Komarapalayam and Sponsored by Reliance Industries
Ltd., |
K.V. Kannan |
| 24 |
Retail Banking (The Current Trend in Indian Banking Sector) |
National Seminar on The Impact of Globalisation on Service Sector and
Capital Market, Conducted by Erode Arts College, Erode |
K.V. Kannan |
| 25 |
Brand Preference for Shampoos in Rural Areas of Tamilnadu |
National Seminar on Business Strategies for Rural Markets in India Conducted
by Karpagam College of Engineering |
K.V. Kannan |
| 26 |
Marketing of Pumps in Rural Areas |
National Seminar on Business Strategies for Rural Markets in India Conducted
by Karpagam College of Engineering |
K.V. Kannan |
| 27 |
CRM concepts |
Periyar University Journal |
E.Venugopal |
| 28 |
Data Mining |
Karpagam college of Engineering |
E.Venugopal |
| 29 |
Disaster Management |
GRDcollege of Commerce |
E.Venugopal |
| 30 |
Disaster Management in India |
GRD college of commerce |
E.Venugopal |
| 31 |
CRM Concepts |
Periyar university |
E.Venugopal |
| 32 |
CRM Concepts in India |
Periyar university |
E.Venugopal |
| 33 |
FDI in Indian Retail Marketing |
GRD school of Management |
E.Venugopal |
| 34 |
Knowledege Management |
VLB school of Management |
E.Venugopal |
| 35 |
A study on Transport Corporation Workers |
Muthiammal college of Engineering, Rasipuram |
E.Venugopal |
| 36 |
A study on services provided by Hospital Hector in Tamilnadu |
Muthiammal college of Engineering, Rasipuram |
E.Venugopal |
| 37 |
Event Management |
Hindusthan college of arts & science |
E.Venugopal |
| 38 |
Brand Management |
Hindusthan college of arts & science |
E.Venugopal |
Master of Business Administration 
